A focal point of the Trends Pavilion at this week’s HBA Global Expo in New York will be the Trends Spot Theater with daily make-up demonstrations by celebrity make-up artist, Eve Pearl and her team. Programming in the theater will include “Refocus: Resetting the Color Spotlight for Autumn/Winter 2012/2013,” presented by Pantone; “The ‘Real’ Top Secrets to Beauty” presented by Lady Emmy; and “Changes in Global Beauty Retailing,” presented by Euromonitor International.

The HBA Global Conference offers the session, “Keep Your Eyes Open: Spotting Trends for 2012,” with fashion and beauty intelligence from The Doneger Group, color forecasting from Pantone and a trend-spotting tutorial from Trendincite that will help attendees stay ahead of the curve.

In addition to the enhance Trends Pavilion, other highlights of HBA Global Expo & Conference include a Keynote Address by Dan Brestle, Chairman of the Board, Personal Care Products Council on globalization and building iconic brands that will take place at 9:00 a.m. on Tuesday, June 28th. A special conference preview by Mike Indursky, President of Bliss World, will follow the Keynote. The HBA kick-off program ends with the Positively Beautiful Award being presented to National TV Personality Kelly Choi on behalf of her work with Angelwish and Citymeals-on-Wheels.

HBA attendees will also have a classroom to the industry with the HBA Global Conference. Organized around five tracks, the HBA Conference will cover sessions on Marketing, Technical Advancements, Green Products and Sustainability, International Business, and the latest in Skin Care. More than 200 experts in all facets of beauty, branding, personal care, product development, and retail sales will present new information and ideas at this in-depth educational program. There will also be a Social Spot on the exhibit floor for social media education and communities to meet-up. HBA will host a Career Advancement Day on Thursday, June 30th providing professional development insight for future leaders in beauty and personal care.